Turning web traffic into actual pipeline.
Growth marketer at Multiplier working across CRO, paid media, and personalisation, plus the occasional product built solo, end to end.
Projects
6 selected
Building a Demand Engine From Zero
Five new verticals. No existing campaigns. No pages. No data.
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IP-Based Personalisation That Actually Moved the Needle
The page said the same thing to everyone. For a global hiring company, that was a fundamental contradiction.
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The Pricing Page Wasn't Doing Its Job
Pricing pages in B2B SaaS are almost always either vague or locked behind a sales call. Both are conversion killers.
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CRO at Scale, How 23 Experiments Generated a 45% QoQ Lead Lift
Most CRO programmes stall because they run tests without a system behind them.
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Reddit, The Channel You Can't Automate Your Way Into
Reddit will remove your post in under ten seconds if it smells like marketing. That's exactly what makes it worth doing properly.
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HireHare, Built Solo, End-to-End
The global hiring industry has a credibility problem. Every piece of content in this space is written by someone trying to sell you something.
Read case studyAbout me
I work at the intersection of growth marketing and experimentation, helping B2B SaaS companies turn traffic into pipeline through CRO, paid media, and personalisation. At Multiplier, I've built demand engines for new verticals (VAS) and run 23 A/B tests in a quarter that generated 104 additional leads without increasing spend. I'm always questioning processes and looking for more effective ways to get things done.
Experience
Marketing Associate
- Owned CRO and experimentation end-to-end at Multiplier, scaled A/B tests from 14 (Q4'25) to 23 (Q1'26) via Optimizely across paid and organic web. Delivered 104 incremental leads, 55 MQLs, and 28 SQLs from CRO alone in Q1'26, driving a 45% QoQ lift with zero incremental paid spend.
- Deployed IP-based personalisation across landing pages (+65% CVR on paid, +75% WCR on organic), rebuilt the pricing page with gated cost calculators (+180% WCR), and led country-specific Google Ads copy with PMM (+48% impressions-to-sessions). End-to-end owned demand engine execution across new verticals (benefits, compensation, IT, visa, etc.), from ad copy to landing pages to lead capture.
- Extended impact beyond web: drove Reddit community growth (+25% MoM members, ATH citations, impressions) and contributed to LLM/AEO projects.
Founder
- Built and launched India's first customer-centric industrial equipment rental platform from scratch with $360 personal investment; generated $445K in leads and $48K in B2B sales within 3 months, with $1.02M in active pipeline.
- Managed all business functions independently, tech, vendor alignment, client acquisition, and marketing, identifying and addressing a structural gap in India's fragmented generator rental market.
Strategy Intern
- Managed vendor alignment for 15+ B2B industrial generator deals worth $900K+, handling requirement gathering, negotiation, and deal closure end-to-end.
- Onboarded new vendors and extended B2C coverage to 8+ cities while introducing 5+ new product categories; developed a 'home setup' combo product that reached 20% share of total monthly B2C orders.
- Streamlined fulfilment across 50+ orders through improved tracking and vendor databases built for 7+ new service areas; implemented UI/UX changes that lifted user engagement 10% and CTR 15%.
Education
5.56/10
7.31/10
91.6%
Contact me
Open to conversations around anything interesting being built.
prateekdagar20@gmail.com© 2025 Prateek Dagar. All rights reserved.