Growth & Revenue Marketing• Bengaluru, India
Turning web traffic into actual pipeline.
Growth marketer at Multiplier working across CRO, paid media, and personalisation, plus the occasional product built solo, end to end.
Case Studies
6 selected
Demand Generation
Building a Demand Engine From Zero
Read case
Personalisation
IP-Based Personalisation That Actually Moved the Needle
Read case
Pricing CRO
The Pricing Page Wasn't Doing Its Job
Read case
Experimentation
CRO at Scale, How 23 Experiments Generated a 45% QoQ Lead Lift
Read caseCommunity
Reddit, The Channel You Can't Automate Your Way Into
Read case
Product Build
HireHare, Built Solo, End-to-End
Read caseAbout me
I work at the intersection of growth marketing and experimentation, helping B2B SaaS companies turn traffic into pipeline through CRO, paid media, and personalisation. At Multiplier, I've built demand engines for new verticals (VAS) and run 23 A/B tests in a quarter that generated 104 additional leads without increasing spend. I'm always questioning processes and looking for more effective ways to get things done.
Experience
Marketing Associate
Jun 2025 – Present Bengaluru, Karnataka, India
- Owned CRO and experimentation end-to-end at Multiplier, scaled A/B tests from 14 (Q4'25) to 23 (Q1'26) via Optimizely across paid and organic web. Delivered 104 incremental leads, 55 MQLs, and 28 SQLs from CRO alone in Q1'26, driving a 45% QoQ lift with zero incremental paid spend.
- Deployed IP-based personalisation across landing pages (+65% CVR on paid, +75% WCR on organic), rebuilt the pricing page with gated cost calculators (+180% WCR), and led country-specific Google Ads copy with PMM (+48% impressions-to-sessions). End-to-end owned demand engine execution across new verticals (benefits, compensation, IT, visa, etc.), from ad copy to landing pages to lead capture.
- Extended impact beyond web: drove Reddit community growth (+25% MoM members, ATH citations, impressions) and contributed to LLM/AEO projects.
Founder
Jul 2024 – Jun 2025 Ghaziabad, Uttar Pradesh, India
- Built and launched India's first customer-centric industrial equipment rental platform from scratch with $360 personal investment; generated $445K in leads and $48K in B2B sales within 3 months, with $1.02M in active pipeline.
- Managed all business functions independently, tech, vendor alignment, client acquisition, and marketing, identifying and addressing a structural gap in India's fragmented generator rental market.
Strategy Intern
May 2024 – Jul 2024 Gurugram, Haryana, India
- Managed vendor alignment for 15+ B2B industrial generator deals worth $900K+, handling requirement gathering, negotiation, and deal closure end-to-end.
- Onboarded new vendors and extended B2C coverage to 8+ cities while introducing 5+ new product categories; developed a 'home setup' combo product that reached 20% share of total monthly B2C orders.
- Streamlined fulfilment across 50+ orders through improved tracking and vendor databases built for 7+ new service areas; implemented UI/UX changes that lifted user engagement 10% and CTR 15%.
Education
5.56/10
7.31/10
91.6%
Contact me
Open to conversations around anything interesting being built.
prateekdagar20@gmail.com© 2025 Prateek Dagar. All rights reserved.